Packaging
February 2010

Self-initiated concept to reinvent the way we package sneakers. For the sneaker enthusiasts who take pride in their collection of shoes (not unlike mint-condition card collectors), I designed this packaging concept for classic, limited-edition sneakers that are either sold online or sold on display (not worn). This approach is to characterize and redefine the word "fresh", which is a term used to compliment someone's sneakers. I took this term literally by vacuum-sealing the product, similar to how grocery stores package certain produce and meats. *Featured on notcot.org, bpopventures, cultureshoq, etc.